In Marketing and Sales Alignment

OK readers of The B2B Lead, we know you all have one of these stories so send ‘em my way. There’s nothing we enjoy more than a good laugh at bad Marketing ideas submitted by Sales. Just to be fair, we’d also like to hear how Marketers have derailed Sales Deals with poorly timed promotions.

This just in from a colleague: Brace yourself–I got an email from Sales asking for a campaign to promote the “visibility” our product using get this: if you aren’t using Product X you’re “legally blind.” Maybe we could include a pair of dark sunglasses? WTF!!?!!!