Data capture and lead conversion? You can have both.

Have great information to share with your prospects and customers but your landing page forms are too long and daunting to seal the deal? Shatter the conversion ceiling by keeping forms short and automatically appending relevant data in your marketing automation platform. Get the best of both worlds with SmartForms.

Data capture and lead conversion

Discover What SmartForms Can Do For You

Enrich your forms in real-time

Enrich your forms in real-time

SmartForms appends account and contact level data to your marketing database in real-time. Prospects get the streamlined experience they expect, and you get the data you need as you tap into over 150 attributes such as demographic, firmographic, social and install base data.

Eliminate unnecessary form fields

Eliminate unnecessary form fields

Increase landing page conversion rates by reducing the friction caused by long and cumbersome form fields. SmartForms automatically appends the data needed to segment, route and score your leads quickly and efficiently.

Build thorough account views

Build thorough account views

Establish more complete prospect and customer profiles as you verify and enrich lead records with account-level data. Extend the reach for your account-based marketing (ABM) efforts by incorporating key data that improves lead scoring and routing processes, such as revenue, employee count, and industry.

Create a complete contact profile

Create a complete contact profile

Validate business card data such as title and email while gaining the ability to append up to 20 enriched data points such as job role, function, education, and expertise. By building greater dynamic contact data intelligence, teams gain deeper insights and context around lead quality.

Quick and easy implementation

Quick and easy implementation

Leverage the power of the cloud for a fast and painless installation. SmartForms can be implemented quickly with one line of code on your existing landing pages and works with all marketing automation platforms.

“Marketo Real-Time Personalization and ReachForce SmartForms are enabling us to quickly scale the demand generation engine. SmartForms helps by capturing valuable data we need about our site visitors by appending up to 100 different data points, including address, industry, and revenue. Because of this data, our lead routing accuracy improved 43%.”

Leah Grosky
Leah Grosky Senior Manager, Digital Marketing at HortonWorks