In a B2B inbound marketing program, lead forms are the key to driving conversions. Marketers collect valuable data from these forms that provide greater opportunities for personalization and segmentation. However, with lengthy forms being phased out due to poor performance, without an automated, real-time process to enrich data, marketing and sales professionals are missing out on timely lead data.
SmartForms appends demographic and firmographic data behind the scenes, automatically adding valuable data to your marketing database without long, clunky forms. Prospects get the streamlined experience they expect, and you get the data you need—a win for everyone.
When a lead comes in, SmartForms provides comprehensive lead data in real-time with the first form-fill. It can append over 100 different company, contact and social data points, including address, industry, title and job role, education, social media accounts, revenue, employee count, technology data, corporate hierarchy and more.
The 360° Console is a centralized location for marketing technologists to get full visibility and control over the lead enrichment and lead quality. It provides flexible reporting and insights on form conversions, lead data and more.
ReachForce’s SmartForms is available in the cloud through a simple, one-line implementation on one or more form pages. It plugs right into your existing forms and is fully customizable to fit your marketing needs.
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