Break the cycle of dirty data.
The time has come to revive your database and make it start working smarter for you. SmartSuite allows marketers to adopt a “data-first” approach that provides consistent verification, standardization, and enrichment of their data to enable successful modern marketing tactics like account-based marketing (ABM), segmentation, and personalization.
Start your database on a solid foundation
SmartSuite allows organizations to address their data quality through an initial database cleanse followed by a routine verification of the data’s accuracy. After the initial cleanse, marketing teams can begin executing programs immediately with complete and accurate data for their prospects and customers.
Keep it clean
Once you’ve created a clean data foundation, make sure you can keep it that way with SmartSuite. Continuously de-dupe, standardize, normalize, correct, and verify your contact and account data to help your teams achieve more precise and productive lead scoring and routing. You can also validate the data behind mass lead imports by automating the data cleansing and enrichment process prior to uploading them in your CRM or marketing automation platform.
Automatically validate and enrich new leads
Continue to build a robust database by validating and enriching your contact and account data as it enters your database in real-time with SmartForms or from a list upload. Tap into over 150 data attributes such as demographic, firmographic, social, and install base data to build more complete customer profiles, drive personalized marketing, and allow optimization of your automation efforts.
Get new contacts in your target audience
Identify and fill gaps within your target audience to execute more precise campaigns and programs. SmartSuite finds gaps within your contacts on identified key accounts and appends additional contacts to create a more complete account view.
Do more with your data
SmartSuite allows organizations to unlock the power of deeper data insights. Teams can make strategic optimizations on lead targeting and account-based marketing programs while remaining focused on meeting and exceeding your conversion and revenue goals.